375ai
Making sense of the world's data375ai processes real-world data at the place it is collected, with privacy built in, and has access to more than 40,000 locations. I joined before the company had a name and designed the entire brand.
(01)
Identity
The mark is a radar, a literal reference to devices that scan millions of cars and objects as they pass. It is set with a customised typeface chosen for strength and clarity.
(02)
System
In motion, blocks move in chronological order, following the live data stream and the blockchain behind it. The same system runs through the app, the dashboards and the merchandise.
(03)
Website
I led the animators, 3D artists and developers who built the website, and reviewed the build before it went live. Custom animation explains the product and runs as smoothly on a phone as on a desktop. The same look carries into the outdoor campaign.
