I’m a Creative Director rooted in Amsterdam with over a decade of experience shaping brand identities and visual worlds. My portfolio spans full scale branding built from the ground up, high impact websites, event identities, and pitch decks that have helped raise more than ten million dollars.
My design philosophy is to simplify, highlight, and focus on the beauty of only the essential elements that make up a stunning end result. Minor details matter, but only when they are pieces that add to the final big picture. In saying that, I'm big on experimentation, and injecting bold new life into designs or themes that may need to be refreshed.
Brand Identity
Creative Direction
Design Direction
Art Direction
Design Systems
Motion Design
Website Design
Packaging
UI/UX Design
Graphic Design
A strong brand is more than just a logo
It’s the feeling people get the moment they interact with you. I collaborate with teams that value an easygoing process, honest creative thinking, and someone who’s invested in making the journey smooth from start to finish.
With more than a decade of hands on experience, I’ve learned what actually works across different channels and what helps a brand stand out in the busy landscape of today. My goal is simple: help your brand feel, confident, and true to who you are.
If you’re thinking about a refresh, planning something new, or want your identity to better match where you’re heading, I’m here to support the creative side and help bring it to life. Whether you need a long term partner or just an extra set of hands for a specific project, I've helped dozens of teams and founders move forward with direction and momentum.
