Concert of the Year

Concert of the Year

Concert of the Year

Highlighting the year's best artists

(Scroll)

Project

Challenge
Since Grayscale pioneered the digital asset sector in 2014, competitors have been flooding the spacemaking it increasingly difficult for consumers to invest with confidence.

Opportunity
Reinvent the brand from the ground up, cementing Grayscale as the modern, market-leading asset manager. 

Idea
A flexible new brand platform that celebrates Grayscales legacy as experts and change agents in the financial space, providing a share of the future for everyone.