The wold's largest and most luxurious electronic music festival at sea, The Ark Cruise has seen two incredible editions after being founded in 2017. I was tasked with creating a fitting brand identity that both communicated the tropical and decadent vibe of the event, as well as relaying the subtle "Noah's Ark" messaging to potential customers. Beginning with the logo, I took inspiration from the event's unique selling points, storyline, and many other sources, and created a design that is both minimal, and very clearly conveys the brand's values and theme. The end result is ship that quite literally takes off with wings, inspiring with imagery that The Ark is truly a unique music festival like no other.
UX & UI Design
I carefully designed The Ark's website for both desktop and mobile platforms, to work as optimally as possible on all devices. The design begins with a video that highlights the success from the last edition, and showcases to visitors what they can expect when they experience The Ark. Below are the latest news items in frames that are designed in frames based on The Ark's branding, to ensure a uniform design. The footer features social channels, a newsletter subscription section, as well as features the main partners and sponsors of the event.
Drop by for a little chat and bring some cat pictures.
Drop by for a little chat and bring
some cat pictures.